Here we go again…another Google update on the horizon.
(due out the week of April 21st)
With this new algorithm update, Google will be looking closely at whether or not your business website is mobile-friendly–if not, you could be penalized in the search engine results rankings.
The way Google looks at it is that if your website isn’t mobile-friendly, it is frustrating to your website visitors. They want to give priority to and serve up business websites that are paying attention to making it easier for visitors to engage on mobile devices.
What Types of Mobile-Friendly Details Should You Think About?
The following are common types of issues that could cause Google to penalize your business website and/or make your visitors more likely to abandon your site if they are not addressed:
1) Ease of readability: If your visitors can’t read your message because the font size is too small, they will have to zoom into the screen to read it.
2) Scrolling issues: If the content on a mobile device screen is wider than it should be, your visitor will have to scroll from side to side to be able to see your message.
3) Navigation links: If the navigation links are too small or too close to each other–it could cause your visitors to tap on the wrong link/s.
All of these lead to your website visitors’ frustration and may mean there is a higher probability that they won’t stick around to find out what you have to say.
So, Is Your Website Mobile-Friendly…Here’s How to Find Out!
If you want to find out whether or not your business website is mobile-friendly…Google has a Mobile-Friendly Test tool to help you out–click here.
Simply enter your URL and click the analyze button.
Some Mobile-Friendly Solutions
Many business owners are NOT technical and will have to rely on a webmaster to help them out. If you want to look for a solution that is budget-friendly, here is a Forbes article that can help give you some direction.
If you have a WordPress website, there are some FREE mobile-friendly plugins you can download and activate for a quick and easy solution.
Making your business website mobile-friendly will cost you a little money if you aren’t tech savvy, but if you don’t pay now, you could pay later in lost visitors and ultimately lost sales down the line.